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ONE DISTRICT ONE PRODUCT- A RAY OF HOPE TO THE MUD HANDS

“The hands which bring life to the object,
The skill which enhances one’s subject.
The thread which weaves somebody’s dream
At the end of this chaos his hands are the one,
Which get nothing, but best in peace.’’

Authored by - Ms. Avantika Ahirwar

Designation - Editor, LicitElite

Uttar Pradesh is one of the states that defines India aesthetically, and its rich past that is as old as the period known. The land on which the great sages arose, the sects developed, and the two great epics of India: Ramayana and Mahabharata were influenced.

Being the most populated and the largest state Uttar Pradesh – a geological span of 2,40,928sq km, a populace of 204.2 million individuals – there can't yet be incredible decent variety in all features of life. There are various landscapes, differing harvests and nourishments, different atmospheres, and originating from all these, diverse community traditions and economic pursuits.



Thus, comes the extraordinary and excellent decent variety of specialties and enterprises of crafts and industries in Uttar Pradesh, in which communities, small towns, small districts and locals are known for fascinating items of that region.

The prehistoric sense binds us to our past, accompanying which slowly and steadily we reach to our destination. But Unfortunately, there are some hands who are lost in the mixture of mud and are trapped under the loaded trucks of debt. They are the saviour of our culture and heritage which is lost somewhere in the middle of this life stage.

Remember the churning of milk in old granny way which is even today considered to be the purest way to extract butter milk, and so is our land with such wide variety of heritage, customs, rituals, traditions so far and so forth, which hold the uniqueness in its every extract.

This article on one district one product highlights the scheme initiated by the Uttar Pradesh Government which acts and aims to promote these indigenous and specialist goods and crafts. There are items in the UP that are nowhere else to be identified – such as the ancient and healthy 'Kala namak' rice, the unique and rare, fascinating art of wheat(wheat-stalk craft), the world-famous chikankari and zari-zardozi work on clothes And the complex and stunning of the horn and bone work that utilizes the bones of deceased creatures rather than living ones, a possible substitution for ivory. All of these items are GI-tagged (Geographical Indication), which implies that they are accredited as being unique to the area in Uttar Pradesh.

Many of these were also dying community traditions that are being revived through modernization and publicity. Many district-specific businesses are more popular, but their goods are often exclusive to certain districts. Asafoetida, Desi ghee, Elegant glassware, Bedsheets, Jaggery, Leather goods- The districts that specialize in such crafts are in UP, so you may either possess or buy the UP commodity without realizing it. There are often small and medium-sized enterprises that require modernisation, infrastructure and efficiency enhancements.

As the uniqueness of its people, environments, religions and traditions, the variety of goods and crafts in UP is also breath-taking. Embark on this trip of discovery and ride through 75 districts to find the one thing they are popular for – some will already be in your house, and the others, we have no question, will soon be there.

The main objectives of the One District One Product Programme of Uttar Pradesh are as follows:

· Preservation and development of local crafts / skills and promotion of the art.

· Increase in the incomes and local employment (resulting in decline in migration for employment).

· Improvement in product quality and skill development.

· Transforming the products in an artistic way (through packaging, branding).

· To connect the production with tourism (Live demo and sales outlet – gifts and souvenir).

· To resolve the issues of economic difference and regional imbalance.

· To take the concept of ODOP to national and international level after successful implementation at State level.

For the implementation of ‘One District One Product’ Programme, provision of Rs. 250 crores have been made by Government of Uttar Pradesh under Budget 2018-19.

To interface the creation with the travel industry (Live demo and deals outlet – endowments and trinket).

For the usage of 'One District One Product' Program, arrangement of Rs. 250 crores have been made by Government of Uttar Pradesh under Budget 2018-19.

Swadeshi Movement 2020/Vocal for Local

Years ago, the British India, has experienced the boycott of its goods which symbolised the first spark of independence from the Indians. The Swadeshi Movement, which started in 1905 as part of the Indian freedom struggle. As an economic policy, it helped to grow Indian nationalism at the time. After 1947, in the 1950s and 1960s, we adopted a deliberate, revolutionary model of production to establish and construct a basis for domestic large-scale manufacturing.

‘Vocal for Local’ is a concept which dates back to the era, as stated on May 12, by Prime Minister Narendra Modi who called upon Indians to be vocal for local”. The way in which we, as citizens and professionals, interpret the local will have far-reaching effects on the country’s landscape and prosperity.

Perhaps 'Vocal for Local' may have been a great idea for certain industries in India, but definitely not for other industries. Although 'Vocal for Local' is a brilliant concept, we must realize that the dynamics of the global economy have shifted considerably.

Our services need to be local but competitive and aligned with the modern world order. India needs to seize emerging sectors such as wearables, robotics, telemedicine, contactless hospitality, and organic ingredients. We need to consolidate our factories, explore 3D printing ways, enable businesses like Mahindra and Mahindra to manufacture renewable energy goods.

India has also restricted 'local' items such as pickles, papad and handicrafts. Those are cultural goods, and will still remain an important part of our heritage. Around the same time, we ought to be the first and last resort multinational provider. Our supply chains should not be limited, they must hold as many goods and services as possible.

Local artisan blooms their future through odop

Uttar Pradesh's One District One Project (ODOP) is a success story that manifested PM's support for the local project. Riddled with unemployment and poor social indicators such as health, education and protection, Uttar Pradesh witnessed unparalleled migration.

Not only did this affect the local economies, but it also undermined existing family structure and the inherent dignity of the community. Beginning with the goal of reviving local communities, preserving future migration and rebuilding local expertise, the ODOP initiative has built a place for itself.

Founded as the MSME and Export Development Department in Uttar Pradesh, the ODOP system has enabled the state to achieve an ambitious trident. Industries that once existed in silos now have credit insurance, exposure to customers, and a business plan that allows them financially viable.

This has increased business certainty, made the industry an attractive option for enterprising youth in the district and thereby retained out-migration. Rs 25,000 crore was allocated to ODOP in 2018. The programme aims to create employment to the tune of 25 lakh.

ODOP has since provided additional value to goods in a variety of forms. Some of these items are GI-tagged, helping to separate from competing goods and adding a goodwill aspect to the final price. GI helps enter international markets and also adds to local brand value.

When PM Modi unveiled its flagship, program Make in India in 2014, it ensured that it was not limited to the nationality of the buyers or the position of use of the goods. The postscript "Make for the World" was constantly present in order to preserve the quintessential feel of inclusiveness while retaining the exclusivity of India at the same time. This approach needs to continue in for the Vocal for Local programme to go global.

In my opinion every destruction result in new invention, and so is this pandemic. The pandemic has made us aware, like never before, of our interdependencies, of the limits of our knowledge and the need for global engagement.

References: -

odopup.in

the Hindu

timesnownews

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